Ready to find your new(ish) dream car?
The team working on CarNext was in need of a fresh & unbiased view on their daily challenges. Together with the team I’ve created a few concepts & directions to evolve personalisation, branding, animation and more.
A personalised experience for everyone.
CarNext has the ambition of providing the best second-hand car buying experience, online to offline. To achieve that goal, a hyper-personalised concept was proposed; using data and machine learning to showcase the right selection of cars, as fast as possible.
With support of intelligent search & browsing behaviour analysis; while asking targeted questions on the platform, the user can find the ideal match of cars.
Gaining trust through transparency.
Customers of CarNext are able to look at all details related to their desired car, without visiting the store or talking to an assistant. Every bit of information that is needed to make a choice is documented online; ranging from entertainment packages, driving assistance or a detailed maintenance history of the car.
